The scalable 401(k) built for franchises

Get one easy-to-use 401(k) for all your locations — all while meeting state mandates.

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Connie B.Rader Management Corp. DBA Dunkin’
I just trust Guideline. They get the work done right the first time, and that type of relationship with a vendor is a breath of fresh air.Client of Guideline. Views may not be representative of other clients.
See why 50,000+ businesses trust Guideline
  • Cylindrical tube with arrow pointing downward towards a USD $ sign. Signifying affordable pricing.

    Flexible pricing

    One base fee can cover all of your businesses — plus, you won’t pay extra for plan setup, plan transfers, or 5500 prep. 1
  • Mobile browser with guideline.com user dashboard displaying contributions chart.

    Easy setup & admin

    Single signature to set up multiple entities. Plus, integrations that automate day-to-day updates and reduce administrative work.2
  • Guideline simple logo with three branches stemming from it. Demonstrating an all in one solution.

    Built to scale

    We handle recordkeeping, investment management, compliance testing, and more.

Automate 401(k) busywork

Our two-way payroll integrations automatically sync payroll and employee data. No manual updates or eligibility tracking required.
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Help your team get the most out of their 401(k)

Offer your employees an affordable, modern way to invest in their financial future — with lower fees and guided investments.
  • Low-cost investments and no transaction fees
  • Recommended investment portfolio
  • Retirement education and live support
  • Award winning mobile app
Mockup of Guideline iOS mobile app with prominent text. You're all set!
Mockup of Guideline iOS mobile app with prominent text. You're all set!

Get support you can count on — and call

  • Two hands shaking simple icon.

    Dedicated specialists

    Get a single point-of-contact throughout the transfer process and the life of your plan.
  • Fingers snapping simple icon.

    Live support

    Call or email quality customer support — our annual plan sponsor customer satisfaction score is 93%.3
  • Lightening bolt simple icon.

    Fast answers

    Hear back from our team quickly — we average a 4 business-hour response time.
Streamline and scale your 401(k) with Guideline
Talk to a 401(k) specialist
This information is general in nature and is for informational purposes only. It shouldn’t be used as a substitute for specific tax, legal and/or financial advice that considers all relevant facts and circumstances. Investing involves risk and investments may lose value. Tax laws and regulations are complex and subject to change. You should consult a qualified financial adviser or tax professional before relying on this information
  • 1
    Third-party auditor fees will apply to large plans where an audit is required. These fees are not charged by Guideline.
  • 2

    Available for eligible legally related groups that have a single trustee w/ sole signing authority & are not a conversion plan. Learn More

  • 3
    Guideline’s average plan sponsor satisfaction score (CSAT) based on feedback received from 1/1/2023 to 12/31/2023.

Guideline.com is owned and operated by Guideline, Inc. This website contains content from Guideline, Inc. and its affiliates, each a separate entity with different regulatory marketing requirements and standards. References to "our" or "we" on this website refer solely to Guideline RK, LLC unless otherwise specifically stated.

The information in this website is for informational purposes only and is not intended to be an offer, recommendation, investment advice, legal or tax advice, or a solicitation to buy or sell any security. By using this website, you agree to Guideline, Inc.’s Privacy Policy and Terms and Conditions of Use. Neither Guideline, Inc. nor its subsidiaries, are responsible for information provided by third parties. Information included herein from third parties is believed to be reliable however Guideline, Inc. does not guarantee the accuracy and completeness of that information.

Guideline, Inc. is a technology company that provides an integrated platform to companies who seek to work with 1) Guideline RK, LLC ("Guideline") and/or 2) Guideline Investments, LLC, an SEC Registered Investment Adviser ("RIA"), both of which are wholly owned by Guideline Holdings, LLC. Guideline Holdings, LLC is wholly owned by Guideline, Inc. Neither Guideline, Inc. nor Guideline Holdings, LLC or Guideline RK, LLC is involved in securities activities and is not registered with the SEC or FINRA. Neither Guideline, Inc., nor any of its affiliates, is a bank.

Investment advisory services for Guideline’s 401(k) (when 3(38) fiduciary services are selected) and SEP IRA/IRA products are offered by Guideline Investments, LLC, an SEC-registered investment adviser. For more information regarding fees and services, see Guideline Investments, LLC’s ADV 2A Brochure and Form CRS. References throughout this website to investment advisory services including but not limited to: investments offered, portfolios, managed portfolios, investment philosophy, assets under management (AUM), annual account fees expressed as a percentage of AUM, suitability questionnaire, 3(38) investment advisory management fiduciary services, robo-advisory services, and investment advice, unless otherwise specifically stated, are services provided by Guideline Investments, LLC. Investing involves risk and may lose money, including loss of principal. Investing is not guaranteed and past performance is not a guarantee of future performance. The investment options offered by Guideline Investments, LLC are not FDIC insured.

Recordkeeping services for Guideline’s 401(k) and SEP IRA/IRA products are offered by Guideline RK, LLC. 3(16) plan administration services are also offered by Guideline RK, LLC and only made available to clients who utilize an eligible payroll provider. For more information on Guideline’s pricing, see here. Guideline uses a third-party to provide custodial services. Custodial fees are paid by Guideline.

Any graphs, charts, and other visual aids (collectively referred to as "image(s)") are provided for information purposes only. None of these images can of themselves be used to make investment decisions. No representation is made that these will assist any person in making investment decisions and no image can capture all factors and variables required in making such decisions.

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