Guideline Pro

Modern retirement planning starts here

Help your clients achieve their financial goals with our plans, tools and support — join Guideline Pro for free today.

Join Guideline Pro
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60K+
businesses1
4,000+
Guideline Pro partners2
$15B+
invested for retirement3
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Innovation by Design Award 20244

Built for you and your clients

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    Accounting professionals

    CPAs, bookkeepers, and outsourced CFOs can easily help their clients offer a 401(k) and earn referral rewards. Learn more
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    Financial advisors

    Our platform empowers broker dealers and RIAs with a comprehensive dashboard and built-in billing. Learn more
  • Flying rocket. Simple icon.

    Benefits professionals

    HR consultants and brokers can enhance benefits packages with an affordable 401(k), plus earn referral rewards. Learn more
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    Business consultants

    We work with a variety of consultants. If you don’t see your role here, reach out to our team. Get started

All your clients' plans — all in one place

With the Guideline Pro dashboard you can easily set up, track, and help manage your clients’ 401(k) plans.
  • Invite new clients to enroll
  • Help design a plan that fits their business
  • Stay on top of their outstanding tasks
Guideline PRO dashboard depiction.

Help your clients check state mandates off their to-do lists

25+ states are rolling out retirement mandates, requiring employers to offer a retirement benefit. Some states are even levying heavy penalties for not complying.5

A Guideline 401(k) meets the mandate, and then some, starting at just $39/month.6

Download our guide to state retirement mandates.

Dedicated relationship manager
Guideline team member smiling.
Guideline team member

Dedicated relationship manager

Your go-to 401(k) resource

With Guideline Pro, you and your clients get support from a dedicated relationship manager to help answer questions, complete outstanding tasks, provide system guidance, and more.
Nancy McClellandThe Dancing Accountant
Having a single point of contact to answer any questions and help guide my clients is huge. With Guideline, we don't just get a relationship manager, we get a solutions provider.Client of Guideline. Views may not be representative of other clients.

Help your clients modernize their retirement plan

See our Privacy Policy to learn how we use and protect your information.

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Frequently asked questions

What is Guideline Pro?

Guideline Pro is a platform for financial and benefits professionals that’s free to join. As a Guideline Pro, you can offer your clients an easy-to-administer 401(k), plus get the tools to design, monitor, and manage all of their plans in one place.

Why join Guideline Pro?

Guideline Pro provides added value to you and your clients, at no additional cost. You have access to a dedicated relationship manager and a dashboard that lets you invite, monitor, and manage all of your clients’ plans in one place. In addition to a discount on your own firm’s 401(k) plan, you may even be eligible for referral rewards and client discounts.

Can I design a plan on behalf of my clients?

Yes you can. With your Guideline Pro dashboard, you can see all of your clients’ plans—completed and in progress. For new plans, Plan fiduciaries (including trustees, administrators, and investment committee members) can help design the plan, track progress, and streamline the approval process to get it up quickly.

Will I have a dedicated point of contact at Guideline?

Yes, you will be introduced to your dedicated Relationship Manager after you join Guideline Pro and connect to your free advisors dashboard.

What are Guideline’s key services?

Once a plan is set up, we take care of nearly everything including recordkeeping, investment management, government filings, and more. We integrate with 15+ different payroll providers and charge low monthly fees with no transaction fees.

What plan design features are available?

Clients can add certain eligibility requirements, profit sharing, vesting schedules, matching options, and more depending on the plan. However, some of these features, like eligibility, vesting, and allocation requirements, can’t be based on an employee earning a certain number of hours of service.

Why auto enrollment?

Auto enrollment is a required feature for all Guideline 401(k) plans. Auto enrollment can help improve IRS nondiscrimination testing results, help increase employees’ retirement readiness, and much more. With the passing of Secure 2.0, beginning in 2025, auto-enrollment will be required on almost all new 401(k) plans established on or after December 28, 2022. Learn more about auto enrollment

What are the investment options?

With Guideline, participants can create a custom portfolio from our fund menu or choose one of 6 different managed investment portfolios. Each portfolio is diversified with low-cost funds.
  • 1
    As of April 2025
  • 2
    As of January 2025
  • 3
    Total number of Savers, both active and non-active, that have participated in Guideline products from 2016-2024.
  • 4

    2024 Fast Company Innovation by Design Award Winner for Guideline's mobile application in the Mid-Size business category.

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    The information provided herein is general in nature and is for informational purposes only. It should not be used as a substitute for specific tax, legal and/or financial advice Guideline has prepared this summary from third-party sources as of December 2024. This information is considered to be reliable at the time of writing, may not necessarily be all-inclusive, is not guaranteed as to accuracy and is subject to change at any time without notice. You are advised to consult a qualified financial adviser or tax professional before relying on the information provided. Deadlines, fees, and other program details are subject to change by the state without notice and should be checked prior to making any decisions. If you already offer a qualified employer-sponsored plan, exemptions may be required. Please consult with your state's specific exemption information for more details.
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    See here for more information regarding fees.
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    This content is for informational purposes only and is not intended to be taken as tax advice. Please consult a tax professional to determine what types of tax credits or deductions your company is eligible to claim.

Guideline.com is owned and operated by Guideline, Inc. This website contains content from Guideline, Inc. and its affiliates, each a separate entity with different regulatory marketing requirements and standards. References to "our" or "we" on this website refer solely to Guideline RK, LLC unless otherwise specifically stated.

The information in this website is for informational purposes only and is not intended to be an offer, recommendation, investment advice, legal or tax advice, or a solicitation to buy or sell any security. By using this website, you agree to Guideline, Inc.’s Privacy Policy and Terms and Conditions of Use. Neither Guideline, Inc. nor its subsidiaries, are responsible for information provided by third parties. Information included herein from third parties is believed to be reliable however Guideline, Inc. does not guarantee the accuracy and completeness of that information.

Guideline, Inc. is a technology company that provides an integrated platform to companies who seek to work with 1) Guideline RK, LLC ("Guideline") and/or 2) Guideline Investments, LLC, an SEC Registered Investment Adviser ("RIA"), both of which are wholly owned by Guideline Holdings, LLC. Guideline Holdings, LLC is wholly owned by Guideline, Inc. Neither Guideline, Inc. nor Guideline Holdings, LLC or Guideline RK, LLC is involved in securities activities and is not registered with the SEC or FINRA. Neither Guideline, Inc., nor any of its affiliates, is a bank.

Investment advisory services for Guideline’s 401(k) (when 3(38) fiduciary services are selected) and SEP IRA/IRA products are offered by Guideline Investments, LLC, an SEC-registered investment adviser. For more information regarding fees and services, see Guideline Investments, LLC’s ADV 2A Brochure and Form CRS. References throughout this website to investment advisory services including but not limited to: investments offered, portfolios, managed portfolios, investment philosophy, assets under management (AUM), annual account fees expressed as a percentage of AUM, suitability questionnaire, 3(38) investment advisory management fiduciary services, robo-advisory services, and investment advice, unless otherwise specifically stated, are services provided by Guideline Investments, LLC. Investing involves risk and may lose money, including loss of principal. Investing is not guaranteed and past performance is not a guarantee of future performance. The investment options offered by Guideline Investments, LLC are not FDIC insured.

Recordkeeping services for Guideline’s 401(k) and SEP IRA/IRA products are offered by Guideline RK, LLC. 3(16) plan administration services are also offered by Guideline RK, LLC and only made available to clients who utilize an eligible payroll provider. For more information on Guideline’s pricing, see here. Guideline uses a third-party to provide custodial services. Custodial fees are paid by Guideline.

Any graphs, charts, and other visual aids (collectively referred to as "image(s)") are provided for information purposes only. None of these images can of themselves be used to make investment decisions. No representation is made that these will assist any person in making investment decisions and no image can capture all factors and variables required in making such decisions.

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